The Principles:
·
Dealing with people is probably the biggest problem
you face. 85% of one’s financial success
is due to skill in human engineering – to personality and the ability to lead
people. The man who has technical
knowledge plus the ability to arouse enthusiasm among men – that man is headed
for higher earning power.
·
99 times out of 100 no man ever criticizes himself for
anything, no matter how wrong he may be.
Criticism is futile because it puts a man on the defensive, and usually
makes him strive to justify himself.
Criticism is dangerous, because it wounds a man’s precious pride, hurts
his sense of importance, and arouses his resentment.
·
The person we are going to correct and condemn will
probably justify himself and condemn us in return; or he will say: “I don’t see
how I could have done any differently”.
·
When dealing with people, let us remember we are not
dealing with creatures of logic. We are
dealing with creatures of emotion, creatures bristling with prejudices and
motivated by pride and vanity.
·
“I will speak
ill of no man…and speak all the good I know of everybody.” Benjamin Franklin
·
Eliminate criticism from your system. Give appreciation and praise instead of
condemnation. Stop talking about what
you want. Try to see the other person’s
viewpoint. This will revolutionize your
life. You will be a totally different
man, a happier man, a richer man, richer in friendships and happiness – the
only things that matter much after all.
·
Any fool can criticize, condemn, and complain – and
most fools do.
·
“A great man shows his greatness by the way he treats
little men.” Carlyle
·
Instead of condemning people, let’s try to understand
them. Let’s try to figure out why they
do what they do. That’s a lot more
profitable and intriguing than criticism; and it breeds sympathy, tolerance,
and kindness. “To know all is to forgive
all.”
·
There is only one way under high Heaven to get anybody
to do anything. And that is by making
the other person want to do it.
·
There is one longing almost as deep, almost as
imperious, as the desire for food or sleep, which is seldom gratified. It is what Freud calls “the desire to be
great”. The desire to be important. The rare individual who honestly satisfies
this heart-hunger will hold people in the palm of his hand.
·
If people are so hungry for a feeling of importance,
imagine what miracles you and I can achieve by giving people honest
appreciation.
·
“I consider my ability to arouse enthusiasm among the
men, the greatest asset I possess, and the way to develop the best that is in a man is by appreciation and encouragement. There is nothing else that so kills the
ambitions of a man as criticisms from his superiors. I never criticize anyone. I believe in giving a man incentive to
work. So I am anxious to praise but
loath to find fault. If I like anything
I am hearty in my approbation and lavish in my praise.” Charles Schwab
·
“Here lies one who knew how to get around him men who
were cleverer than himself” Epitaph on
the tombstone of Andrew Carnegie
·
In the long run flattery will do you more harm than
good. Flattery is from the teeth
out. Sincere appreciation is from the
heart out. If all we had to do was to use
flattery, everybody would catch on to it and we should all be experts in human
relations. Flattery is just cheap
praise!
·
Let’s cease thinking about our accomplishments, our
wants. Let’s try to figure out the other
man’s good points. Then forget flattery. Give honest, sincere appreciation. Be “hearty in your approbation and lavish in
your praise”, and people will cherish your words and treasure them and repeat
them over a lifetime – repeat them years after you have forgotten them.
·
“Every man I meet is my superior in some way. In that, I learn from him.” Emerson
·
The only way on earth to influence the other fellow is
to talk about what he wants and show him how to get it.
·
“First arouse in the other person an eager want. He who can do this has the whole world with
him. He who cannot walks a lonely way.” Overstreet
·
“If there is one secret of success, it lies in the
ability to get the other person’s point of view and see things from his angle
as well as from your own” Henry Ford
·
The world is so full of people grabbing, self-seeking. So the rare individual who unselfishly tries
to serve others has an enormous advantage.
He has little competition.
·
If you get just one thing: an increased tendency to
think always in terms of the other person’s point of view, and see things from
his angle – it may easily prove to be one of the milestones of your career.
Six ways to make people like you:
1)
Become
genuinely interested in other people
·
Do you want to make friends? Be friendly. Forget
yourself. Think of others. You can make
more friends in two months by becoming interested in other people than you can
in two years by trying to get other people interested in you.
·
“It is the individual who is not interested in his
fellow men who has the greatest difficulties in life and provides the greatest
injury to others. It is from among such
individuals that all human failures spring Alfred Adler
·
“I am grateful because these people came to see
me. They make it possible for me to make
my living in a very agreeable way. I’m going to give them the very best that I
possibly can.” H. Thurston,
Magician
·
If we want to make friends, let’s put ourselves out to
do things for other people – things that require time, energy, unselfishness,
and thoughtfulness.
·
If you want to make friends, greet people with
animation and enthusiasm.
·
Become genuinely interested in other people.
·
You must have a good time meeting people if you expect
them to have a good time meeting you. A
man rarely succeeds at anything unless he has fun doing it.
2)
Smile
·
Action seems to follow feeling, but really action and
feeling go together: and by regulating the action which is under the more
direct control of the will, we can indirectly regulate the feeling, which is
not.
·
Everybody in the world is seeking happiness – and
there is one sure way to find it. That
is by controlling your thoughts.
Happiness doesn’t depend on outward conditions. It depends on inner conditions.
·
Whenever you go out of doors, draw the chin in, carry
the crown of the head high, and fill the lungs to the utmost; drink in the
sunshine; greet your friends with a smile, and put soul into every
handclasp. Do not fear being
misunderstood and do not waste a minute thinking about your enemies. Try to fix firmly in your mind what you would
like to do; and then, without veering of direction, you will move straight to
your goal. Keep your mind on the great
and splendid things you would like to do, and then, as the days go gliding by,
you will find yourself unconsciously seizing upon the opportunities that are
required for the fulfillment of your desire.
Picture in your mind the able, earnest, useful person you desire to be,
and the thought you hold is hourly transforming you into that particular
individual…Thought is supreme. Preserve
a right mental attitude – that attitude of courage, frankness, and good
cheer. To think rightly is to
create. All things come through desire
and every sincere prayer is answered. We become like that upon which our heart is
fixed. Elbert
Hubbard
·
A man without a smiling face must not open a
shop. Chinese prover
- A smile costs nothing but creates much; It happens in a flash and the memory sometimes lasts forever; It cannot be bought, begged, borrowed or stolen but it is something that is no earthly good to anyone until it is given away. So if in a hurry and rush you meet someone who is too weary to give you a smile, leave one of yours. For no one needs a smile quite as much as he who has none left to give.
3)
Remember
that a man’s name is to him the sweetest and most important sound in the
English language.
·
The average man is more interested in his own name
than all other names on earth put together. Remember that name and call it
warily, and you have paid him a subtle and very effective compliment.
·
The policy of Andrew Carnegie’s remembering and
honoring the names of his friends and business associates was one of the secrets
of his leadership.
·
The ability to remember names is almost as important
in business and social contacts as it is in politics.
·
During a conversation take the trouble to repeat the
name several times, and try to associate it with a man’s features, expression and general appearance.
4)
Become
a good listener. Encourage others to
talk about themselves.
·
Be an interesting conversationalist. How? By listening intently. This kind of listening is one of the highest
compliments you can pay anyone.
Exclusive attention to the person who is speaking to you is very
important. Nothing else is as flattering
as that.
·
The chronic kicker, even the most violent critic, will
frequently soften and be subdued in the presence of a patient, sympathetic
listener – a listener who will be silent while the irate fault-finder dilates like
a King Cobra and spews the poison out of his system.
·
Many people fail to make a favorable impression
because they don’t listen attentively.
They have been so much concerned with what they are going to say next
that they don’t keep their ears open.
·
Often what people want is a friendly, sympathetic
listener to whom one can unburden himself.
That’s what we all want when we are in trouble. That is frequently all the irritated
customer, the dissatisfied employee or the hurt friend wants.
·
Remember that the man you are talking to is a hundred
times more interested in himself and his wants and his problems than he is in
you and your problems. His toothache
,means more to him than a famine in China that kills a million people. A boil on his neck interests him more than forty
earthquakes in Africa. Think of that the
next time you start a conversation.
5)
Talk
in terms of the other man’s interests
·
The road to a man’s heart is to talk to him about the
things he treasures most. Theodore
Roosevelt.
·
Find out what interests a man and study the subject
before you meet with him.
6)
Make
the other person feel important and do it sincerely.
·
There is one all-important law of human conduct. If we obey that law, we shall almost never
get into trouble. In fact, that law, if
obeyed, will bring us countless friends and constant happiness. But the very instant we break that law; we
shall get into endless trouble. The law
is this: Always make the other person
feel important.
·
Do unto others as you would have others do unto
you. Give unto others what we would have
others give unto us.
·
Appreciation:
you can work magic with it almost every day.
·
Use phrases like “Would you be so kind as to –,” “Won’t you please,” “Thank you”.
·
The unvarnished truth is that almost every man you
meet feels himself superior to you in some way; and a sure way to his heart is
to let him realize in some subtle way that you recognize his importance in his
little world, and recognize it sincerely.
Twelve ways to win people to your way of thinking
1)
The only
way to get the best of an argument is to avoid it.
·You Can’t Win An Argument! You can’t because if you lose it, you lose
it; and if you win it, you lose it. Why?
You have made him feel inferior. You
have hurt his pride. He will resent your
triumph. And – “A man convinced against
his will is of the same opinion still.”
Avoid an argument as you would earthquakes and rattlesnakes.
·Real salesmanship isn’t an
argument. It isn’t anything even
remotely like argument. The human mind
isn’t changed that way.
·If you argue and rankle and
contradict, you may achieve a victory sometimes; but it will be an empty
victory because you will never get the opponent’s good will.
·A misunderstanding is never ended
by an argument but by tact, diplomacy, conciliation, and a sympathetic desire
to see the other person’s viewpoint.
2)
Show respect
for the other man’s opinions. Never tell
a man he is wrong.
·If you are going to prove anything,
don’t let anybody know it. Do it subtly,
so adroitly that no one will feel that you are doing it.
·You will never get into trouble by
admitting that that you may be wrong.
That will stop all argument and inspire the other fellow to be just as
fair and open and broad-minded as you are.
It will make him want to admit that he, too, may be wrong.
·We sometimes find ourselves
changing our minds without any resistance or heavy emotion, but if we are told
we are wrong, we resent the imputation and harden our hearts. We are incredibly heedless in the formation
of our beliefs, but find ourselves filled with an illicit passion for them when
anyone proposes to rob us of their companionship. It is obviously not the ideas themselves that
are dear to us, but our own self esteem which is threatened….We like to
continue to believe what we have been accustomed to accept as true, and the
resentment aroused when doubt is cast upon any of our assumptions leads us to
seek every manner of excuse for clinging to it.
The result is that most of our so-called reasoning consists in finding
arguments for going on believing as we already do. James Harvey Johnson – The Mind in
the Making
·Be diplomatic. It will help you gain your point.
3)
If you are
wrong, admit it quickly and emphatically.
·Say about yourself all the
derogatory things you know the other person intends to say – and say them
before he has a chance to say them – and you take the wind out of his
sails.
·Any fool can try to defend his
mistakes – and most fools do – but it raises one above the herd and gives one a
feeling of nobility and exaltation to admit one’s mistakes.
· When we are right, let’s try to
win people gently and tactfully to our way of thinking; and when we are wrong –
and that will be surprisingly often, if we are honest with ourselves – let’s
admit our mistakes quickly and with enthusiasm.
·By fighting you never get enough,
but by yielding you get more than you expected.
4)
Begin in a
friendly way.
·
If you want to win a man to your cause, first convince
him that you are his sincere friend.
Therein is a drop of honey that catches his heart; which, say as you will,
is the great high road to his reason.
·
The sun can make you take off your coat more quickly
than the wind; and kindliness, the friendly approach, and appreciation can make
people change their minds more readily that all the bluster and storming in
Christendom.
5)
Get the
other person saying “yes”, “yes” immediately.
·
In talking to people, don’t begin by discussing the
things on which you differ. Begin by
emphasizing the things on which you agree.
Keep emphasizing – if possible – that you are both striving for the same
end and your only difference is one of method and not of purpose.
·
When a person says “No” and really means it, he is
doing far more than saying a word of two letters. His entire organism – glandular, nervous,
muscular – gathers itself together into a condition of rejection.
·
It took me years and cost me thousands of dollars
before I learned that it doesn’t pay to argue, that it is much more profitable
and interesting to look at things from the other man’s viewpoint and try to get
him saying “yes, yes”.
·
Socrates asked
questions with which his opponent would have to agree. He kept on winning one admission after
another until he had an armful of yesses.
He kept on asking questions until finally, almost without realizing it,
his opponent found himself embracing a conclusion that he would have bitterly
denied a few minutes previously.
6)
Let the
other man do a great deal of the talking.
·
Most people, when trying to win others to their way of
thinking, do too much talking themselves.
Ask questions. Let him tell you a
few things. If you disagree with him you
may be tempted to interrupt but don’t.
It is dangerous. He won’t pay
attention to you while he still has a lot of ideas of his own crying for
expression. So listen patiently and with
an open mind. Be sincere about it. Encourage him to express his ideas fully.
·
Minimize your achievements. Be modest.
That’s always a big hit.
7)
Let the
other man feel that the idea is his.
·
Make suggestions –and let the other man think out the
conclusion for himself.
· No man likes to feel that he is being
sold something or told to do a thing. We much
prefer to feel that we are buying of our
own accord or acting on our own ideas. We like
to be consulted about our own wishes, our wants, our thoughts.
8)
Try
honestly to see things from the other person’s point of view.
·
Remember that the other man may be totally wrong. But he doesn’t think so. Don’t condemn him. Any fool can do that. Try to understand him. Only wise, tolerant and exceptional men
ever try to do that.
·
There is a reason why the other man thinks and acts as
he does. Ferret out the hidden reason – and you have the key to
his actions, perhaps to his personality.
Try honestly to put yourself in his place.
·
If you say to yourself, “How would I feel, how would I
react if I were in his shoes?” you will save a lot of time and
irritation, for by becoming interested in the cause, we are less likely to dislike the effect. And, in addition, you will sharply increase
your skill in human relationships.
·
“Stop a minute to contrast your keen interest in your
own affairs with your mild concern about anything else. Realize then, that everybody else in the
world feels exactly the same way….success in dealing with people depends on
a sympathetic grasp of the other man’s viewpoint.” Kenneth M. Goode – How to turn
people into gold.
·
Why not pause and close your eyes and try to think the
whole thing through from the other person’s point of
view? Ask yourself: “Why should he want
to do it?”
·
I should rather walk the sidewalk in front of a man’s
office for two hours before an interview, than step into his office without a perfectly
clear idea of what I am going to say and what he – from my knowledge of his
interests and motives – is likely to answer.
9)
Be
sympathetic with the other person’s ideas and desires.
·
Wouldn’t you like to have a magic phrase that would
stop argument, eliminate ill feeling, create good will, and make the other
person listen attentively? Yes? All
right. Here it is. Begin by saying: “I don’t blame you one iota
for feeling as you do. If I were you, I
would undoubtedly feel just as you do.”
An answer like that will soften the most cantankerous cuss alive. And you can say that and be 100% sincere,
because if you were the other person, of course you would feel just as he does.
·
The only reason, for example, that you don’t kiss cows
and consider snakes holy is because you weren’t born in a Hindu family in the
banks of the Brahmaputra.
·
You deserve very little credit for being what you are
– and remember, the man who comes to you irritated, bigoted, unreasoning,
deserves very little discredit for being what he is. Feel sorry for the poor devil. Pity him.
Sympathize with him. Say to
yourself: “There but for the grace of God go I.”
·
Three fourths of the people you will meet tomorrow are
hungering and thirsting for sympathy. Give
it to them, and they will love you.
· “Sympathy the human species universally
craves. The child eagerly displays his
injury; or even inflicts a cut or bruise in order to reap abundant
sympathy. For the same purpose
adults…show their bruises, relate their accidents, illnesses, especially
details of surgical operations.
‘Self-pity’ for misfortunes real or imaginary is, in some measure,
practically a universal practice.” Dr. Arthur I. Gates
10)
Appeal
to nobler motives.
· Experience has taught me that when no
information can be secured about a customer, the only sound basis on which to
proceed is to assume that he is sincere, honest, truthful, and willing and
anxious to pay the charges, once he is convinced they are correct. To put it differently and perhaps clearly,
people are honest and want to discharge their obligations. The exceptions to that rule are comparatively
few. And I am convinced that the individual who is inclined to chisel will in
most cases react favorably if you make him feel that you consider him honest,
upright, and fair.” James
Thomas, Credit Manager
11)
Dramatize
your ideas.
· This is the day of dramatization. Merely stating a truth isn’t enough. The truth has to be made vivid, interesting,
dramatic. You have to use showmanship. The movies do it. So does the radio. And you’ll have to do it if you want
attention.
12)
Throw
down a challenge.
· “The way to get things done is to stimulate
competition. I do not mean in a sordid,
money-getting way, but the desire to excel.”
Charles Schwab
· The desire to excel! The challenge! Throwing down the gauntlet! An infallible way of appealing to men of
spirit.
· “I have never found that pay and pay alone
would either bring together or hold good men.
I think it was the game itself…” Harvey
Firestone
· That is what every successful man loves: the game. The chance for self-expression. The chance to prove his worth, to excel, to
win. The desire for a feeling of
important.
Nine ways to change people without giving offense or arousing
resentment.
1) Begin with
praise and honest appreciation
2) How to
criticize – and not be hated for it:
Call attention to people’s mistakes indirectly.
3) Talk about
your own mistakes before criticizing the other person.
4) No one likes
to take orders. Ask questions instead of
giving direct orders. Say things like “You might consider this,” or “Do you
think that would work?” Give a person an
opportunity to do things himself. Let
them learn from their mistakes.
5) Let the
other man save his face. How vitally
important that is! And how few of us
ever stop to think of it! We ride
roughshod over the feelings of others, getting our own way, finding fault,
issuing threats, criticizing in front of others, without even considering the
hurt to the other person’s pride!
6) Spur men to
success by praising even the slightest improvement…which inspires the other
fellow to keep improving. If we inspire
the people with whom we come in contact with to a realization of the hidden
treasures they possess, we can do far more than change people. We can literally transform them.
Compared
with what we ought to be, we are only half awake. We are making use of only a small part of our
physical and mental resources. The human
individual thus lives far within his limits.
He possesses powers of various sorts that he habitually fails to
use. Professor William James, Harvard
Psychologist.
7) If you want
to improve a person in a certain respect, act as though that particular trait
were already one of his outstanding characteristics. And it might be well to assume and state
openly that the other party has the virtue you want him to develop. Give him a fine reputation to live up to, and
he will make prodigious efforts rather than see you disillusioned.
8) Tell a
person that he is stupid or dumb at a certain thing, that he has no gift for
it, and that he is doing it all wrong and you have destroyed almost every
incentive to try and improve. But use
the opposite technique; be liberal with your encouragement; make the thing seem
easy to do; let the other person know you have faith in his ability to do it,
that he has an undeveloped flair for it – and he will practice till dawn comes
in at the window in order to excel.
•
Become
an artist in human relations: Build up,
give confidence, inspire courage and faith.
• Use encouragement. Make the fault you want to correct seem easy
to correct; make the thing you want the other person to do seem easy to do.
9) Make people
want to do what you want. Give a man dignity, recognition, a feeling of
importance by giving awards, titles and authority. Napoleon created the Legion of Honor and
distributed 1500 crosses to his soldiers, and made 18 of his generals “Marshals
of France” and called his troops the “Grand Army.” Napoleon was criticized for giving “toys” to
war-hardened veterans, and Napoleon replied. “Men are ruled by toys.” Such is human nature.
SEVEN RULES FOR MAKING YOUR HOME LIFE HAPPIER
1) Don’t Nag! Of
all the sure-fire infernal devices ever invented by all the devils in hell for
destroying love, nagging is the deadliest.
It never fails. Like the bite of
a king cobra, it always destroys, always kills. Many a wife has made her own
marital grave with a series of little digs. Don’t, Don’t nag!!
2) Love and let live. “The first thing to learn
in intercourse with others is noninterference with their own peculiar ways of being happy, provided those ways do not
assume to interfere by violence with ours.” Henry James Success in marriage is much more than a matter of finding the right
person; it is also a matter of being the
right person.” Leland Foster Don’t try to make your
partner over.
3) Don’t criticize.
4) Give honest appreciation.
• “Most men seeking wives are not
looking for executives but for someone with allure and willingness to flatter
their vanity and make them feel superior.”
Paul Popenoe
· Men should express their appreciation
of a woman’s effort to look well and dress becomingly. All men forget, if they have ever realized
it, how profoundly women are interested in clothes
• “If a woman is to find happiness at all in her husband, she
is to find it in his appreciation and devotion.
If that appreciation and devotion is actual, there is the answer to his
happiness also” Warner Baxter
5)
Pay little attentions. Women attach a lot of importance to birthdays
and anniversaries – just why, will forever remain one of those feminine
mysteries. The average man can blunder
through life without memorizing many dates, but there are a few that are
indispensible; 1492, 1776, the date of his wife’s birthday, and the year and
date of his own marriage. If need be, he
can even get along without the first two – but not the last!
·
Trivialities
are at the bottom of most marital unhappiness
·
Too
many men underestimate the value of small, everyday attentions
·
Marriage
is in the long run – a series of trivial incidents.
6) Be Courteous – rudeness is the cancer that devours love.
· “Next to care in choosing a partner,
I should place courtesy after marriage.
If wives would be only as courteous to the husbands as to
strangers! Any man will run from a shrewish
tongue.”
· Compared with marriage, being born is
a mere episode in our careers, and dying a trivial incident.
·
No woman can understand why a man doesn’t put forth the same effort to
make his home a going concern as he
does to make his business or profession a success. But although to have a contented wife and a
peaceful and happy home means more to a man than to make a million dollars, not
one man in a hundred ever gives any real serious thought or makes any honest
effort to make his marriage a success.
He leaves the most important thing in his life to chance, and he wins
out or loses, according to whether fortune is with him or not. Women can never understand why their husbands
refuse to handle them diplomatically, when it would be money in their pockets
to use the velvet glove instead of the strong-arm method.
7) Don’t be a “Marriage Illiterate”. Read a
good book on the sexual side of marriage.
Further Advice for
Husbands and wives.
For Husbands:
1) Do you still
“court” your wife with occasional gifts of flowers, with remembrances of her
birthday and wedding anniversary, or with some unexpected attention, some
unlooked-for tenderness?
2) Are you
careful never to criticize her before others?
3) Do you give
her money to spend entirely as she chooses, above the household expenses?
4) Do you make
an effort to understand her varying feminine moods and help her through periods
of fatigue, nerves, and irritability?
5) Do you share
at least half of your recreation hours with your wife?
6) Do you
tactfully refrain from comparing your wife’s cooking or housekeeping with that
of your mother or Bill Jones’ wife, except to her advantage?
7) Do you take a
definite interest in her intellectual life, her clubs and societies, the books
she reads, her views on civic problems?
8) Can you let
her dance with and receive friendly attentions from other men without making
jealous remarks?
9) Do you keep
alert for opportunities to praise her and express your admiration for her?
10) Do you thank
her for the little jobs she does, such a sewing on a button etc.?
For Wives:
1) Do you give
your husband complete freedom in his business affairs, and do you refrain from
criticizing his associates, his choice of a secretary, or the hours he keeps?
2) Do you try
your best to make your home interesting and attractive?
3) Do you vary
the household menu so that he never quite knows what to expect when he sits
down to the table?
4) Do you have
an intelligent grasp of your husband’s business so you can discuss it with him
helpfully?
5) Can you meet
financial reverses bravely, cheerfully, without criticizing your husband for
his mistakes or comparing him unfavorably with more successful men?
6) Do you make a
special effort to get along amiably with his mother or other relatives?
7) Do you dress
with an eye for your husband’s likes and dislikes in color and style?
8) Do you
compromise little differences of opinion in the interest of harmony?
9) Do you make
an effort to learn games your husband likes, so you can share his leisure
hours?
10) Do you keep track of the day’s news, the new
books, and new ideas, so you can hold your husband’s intellectual interest?
Suggestions on how to get the most out of this advice:
·
Have a deep driving desire to learn, a vigorous
determination to increase your ability to deal with people.
·
The use of these principles can be made habitual and
unconscious only by constant and vigorous review and application. There is no other way.
·
Learning is an active process. We learn by doing. So, if you desire to master the principles do
something about them. Apply these rules
at every opportunity. .. if you don’t you will forget them quickly. Only knowledge that is used sticks in your
mind. You are trying to form new habits.
·
Start a system of self-analysis like a weekly review
of your progress asking yourself “What mistakes did I make that time?” “What did I do that was right – and in what
way could I have improved my performance?”
This system of self-analysis, self-education, continued year after year,
can do more for you than any other thing you have ever attempted.
·
Keep a diary showing how and when you have applied
these principles
All advice in this
post comes from HOW TO WIN FRIENDS AND INFLUENCE PEOPLE by Dale Carnegie . It is a book well worth reading. Old Fashioned but then again hman nature does not change!
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